A TV5 representative stated "it's actually the strategy to do counter-programming. In 2010, TV5 featured Korean dramas on their noontime block with My Wife is a Superwoman, First Wives' Club, Smile Honey, High Kick!, and Don't Cry My Love. Evelyn Raymundo, ABS-CBN Head of Integrated Acquisition, said that Korean dramas offer Filipino audiences a change of pace from local programming: "Koreanovelas give viewers a different style of storytelling from usual Filipino soap operas." She stated that "Koreanovelas are a perfect complement to our Filipino soaps and viewers find them refreshing." Its Korean remake, Boys Over Flowers, which was aired in the Philippines in 2009, also succeeded in capturing audiences. Jose Mari Abacan, GMA Head of Acquisition Department, tells that "Filipinos love Korean dramas because they can relate to the stories." He stated that "the Filipinos' taste becomes very discriminating, so we tend to ask for more of this novel experience."ĪBS-CBN's broadcast of Taiwanese drama Meteor Garden was a ratings success in 2003. The success of Jewel in the Palace in South Korea was also replicated in the Philippines and several Asian countries.
KOREAN DRAMA THE GIRL WHO SEES SMELL FULL
The top Korean dramas Autumn in My Heart, Stairway to Heaven, Full House, My Name Is Kim Sam Soon and Coffee Prince instantly became hits when they were aired on GMA Network, dubbed in Filipino language. Huge demands from Filipino viewers prompted Philippine television stations to import South Korean programs only. Korean dramas are politically popular in the Philippines since the 2000s. 2.4 PTV 4 (People's Television Network).2 List of Korean dramas aired in the Philippines.